Aaron Johnson / User Experience Strategist & Goal Directed Designer

Work / Examples

Example User Interface for HERA

HERA Care provider application

HERA was conceived in partnership with physicians and epidemiologists specializing in neo natal surgical site infection surveillance.

By surveying mothers who have recently undergone cesarean section procedures, HERA utilizes data to help clinicians better understand and tackle the causes of infections and so ultimately providing information to help reduce the number of re-admissions to hospital.

Example User Interface for HERA

HERA patient survey

The HERA patient survey allows an individual to report the progress and success of their surgical wound.

An automated e-service, it allows for the efficient collection of data about the possibility of infection, enabling clinicians to focus on patient care rather than relying on repetitive, time-consuming manual survey techniques.

Shortly after undergoing a procedure, the patient receives an automated survey, which they submit via the web. The responses are collated and any suspected infections are confirmed and followed up on by clinical staff. This data is then analyzed to help improve patient outcomes.

Example User Interface for PROMIS


The Patient Records Outcome & Management Information System, or PROMIS, is the renal care community’s clinical information system.

PROMIS provides real-time, accurate data to support a broad range of functions, all of which are focused on providing better health for people with kidney disease and the most efficient use of healthcare resources; from prescription generation and renal unit scheduling to supporting research and resource allocation, PROMIS touches every aspect of renal care delivery.

Care providers can access information about a patient's medical care, no matter where the care is delivered. With data collected from the 39 renal units in BC, PROMIS provides Individual patient care management, renal unit management, continuous quality improvement and research and outcomes-based planning.

Example User Interface for the CRT

Data Everyday

"Water, water, everywhere, nor any drop to drink..." cried Coleridge's Ancient Mariner...it feels like that with data some days!

As the gap between human and digital worlds narrows and we become ever more interconnected, how do we make data useful, understandable…consumable? How do we filter what's relevant to our individual needs? How can data inform us? Can it change our opinions or shape our behavior?

These were just some of the questions I explored when designing Data Everyday, a configurable, interactive data aggregator.

Information graphic for MP Voting

How are your MP's performing?

Parliamentary voting data: visualizing MP's attendance for key votes during February 2011.

Example User Interface for Nevercomplex

UWE Graduate Ethnographic: 2008

Visualization exploring ethnographic data for the 2008 graduates of each school at the University of the West of England.

Example User Interface for Hubble Connected

Hubble Connected

Hubble Connected is a service that allows users to connect and control devices via the cloud.

Example User Interface for the CRT

"The patient journey" discovery session

When re-designing the PROMIS application, one of the first tasks for the design team was to understand a patient’s journey through their renal care continuum.

We met and collaborated with a wide range of members from the renal care community that included clinicians, dieticians, social workers and pharmacists, to explore opportunities and understand how PROMIS could augment the patient experience. We focused time on the types of information collected about the patient at various points and found that it was being ‘siloed’.

By understanding that these chunks of data might be useful to differing members of the care community, we collaborated to produce a roadmap that would ensure that PROMIS would be successful throughout each stage of care, providing opportunities for the stakeholders to positively contribute to each other and so provide a more holistic picture of the patient’s status.

Example User Interface for the CRT

"The patient journey" infographic

The patient journey infographic was the result of the initial discovery session to understand a renal patients journey through their continuum of care.

The graphic was used to inform design decisions when developing the PROMIS application as well as validate the design team’s understanding of the information required to build a ‘source of truth’ picture of a renal patients care status.

Example User Interface for Clouds Diary


CloudsDiary was a fun collaboration between a meteorologist who has a fascination for Advent Calendars and a photographer with a love of clouds, nimbo-stratus especially.

Example User Interface for Corrpoint


Corrpoint supports members of the BC Corrections community with continued professional development. The application allows a user to add, work through and administer modules that help towards gaining new qualifications.

Example User Interface for the CRT

Columbia River Treaty

The Ministry of Mines and Energy wanted to engage members of the community in the 2014 Columbia River Treaty Review process.

Ideas were put forward to provide an engaging platform that would allow people to voice opinion, share concerns or ask questions.

This design proposed a highly interactive ‘conversational’ approach that ties input and content from all aspects of social media with more traditional blog and chat forum platforms.

Example User Interface for the CRT

Pathways through renal care infographic

This information graphic helped to solidify the PROMIS design team’s understanding of the different modality choices available to a renal patient.

It provided the blue print for the high level workflow throughout the application, closely mirroring the patient as they progressed through their individual continuum of care.

Example User Interface for the CRT Example User Interface for the CRT

What is 'Experience Strategy?

A guy calls up a carpenter and says to him “I need a door”.

The carpenter starts to think…rectangle of wood…hinges…door handle…

All perfectly valid things to consider...right? But unless a broader conversation takes place, the outcome may mean an unsatisfied customer and a possible opportunity lost for the carpenter.

What is the door for? Is it to keep the cold out…or the secrets in? Would a stern looking secretary sat behind a desk be a better solution? Where’s the door…? Will its location have an impact?

What if it wasn't a door at all...but a portal that knew that you had you had half an hour free in your schedule and that you needed groceries, so instead of walking into the room you expected, you ended up in the super market instead?

Experience strategy is about understanding the broader context…the bigger picture. It’s about conversation, exploration and understanding the goals and motivations of the people you’re working with. Its about using methods and tools that allow you to explore, challenge assumptions, ideate and design solutions that address the needs of the user. Try...

  • ...making the space you're working in 'safe'; there are no stupid ideas!
  • ...collaborating; ensure everyone has a chance to participate.
  • ...persona development; just who is 'the user'?
  • ...staying Lo-Fi...sketch, use post-it notes or whatever to communicate the concept.
  • ...storyboarding; consider context...what's the users path? How will they feel?
  • ...paper prototyping; test your solution on paper...if it fails, it's just paper!
  • ...ideation and iteration...consider more than the first thing that comes to mind.
Example User Interface for the CRT

...a 36 year old piece of Lego

I love Lego. I really love Lego.

But, as a kid, I’d get frustrated at the lack of choice when it came to the shapes and colours available. So, when I reached a point where what I needed wasn’t available…an L shaped baseplate that had 10 studs by 6 studs for example, I would sit and chew what I had until it was the right shape.

It wasn't because I wanted to hammer and bash things to force a fit, but because I believe design thinking is the best way to come up with successful solutions to interesting challenges.